Business
Sneak Peak at Emerging Businesses: Haitianista
- Details
- Category: Business
- Published on Monday, 15 August 2011 09:27
- Written by Maeva Renaud
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“Really it started because my family usually sent me nice pieces of art or jewelry as presents and people would always compliment me on them, and mainly ask where they could buy some. So I thought, why not have an online store so everyone can buy Haitian art, jewelery, etc...? To do my business plan I researched the various types of artists and designers in Haiti, and it dawned on me that Haitianista would actually create jobs in Haiti. It could help artists and designers become entrepreneurs, take care of their families and also hire more people.”
The venture started in February 2011 with partner Gail Dumornay. Cameau explained to DH how it all started,
“It started out with two designers, Christine Dartigue and Sara Magloire, they do comtemporary jewelry pieces, and sandals. Then I expanded to more artists, so now I have products from ten artists to start, but expect to double that number shortly. I support their original design, and I also ask them to do some pieces specifically for Haitianista. I never thought that I would be a designer, believe me.”
The women coined the name Haitianista after debates of calling themselves “I am Haiti”, but found that too restrictive for business. Cameau’s take on their brand,
“usually having a word end with "ista" means that you're an expert and support that thing, so we thought "Haitianista!" We are experts in Haitian art, fashion and designs and support it through our business. Plus it was very catchy to say. We have trademarked the word and the logo, which is the hibiscus.”
The purpose of Haitianista is to market and expose Haitian art and culture. Cameau stated,
“I want someone from Michigan to buy a piece of art and know that not only they have in their possession beautiful art but also that they are contributing to Haiti's economy. I would like people to see Haiti full of business opportunities and not always in need of assistance.”
The fashion and design company is not only for women, stated the owner.
“By giving our artists an opportunity to sell their products through mainstream America and also by helping them with their business set-up, designs, we make them more marketable and they are able to provide for their families. We actually have a gentleman painter who relocated to Miami because of the earthquake and he makes the most beautiful handpainted placemats, trinket boxes, and jugs. We are helping him rebuild his business here since he lost everything in Haiti.”
The company’s products include hand-painted placemats, jewelery, home designs, painting, purses, and shoes, all made from Haiti’s natural habitat. Products are made from cowhorn, cowbone, seashells, stone, clay, and red gum wood. Soon, they plan on coming out with a clothing line.Haitianista owner, Rasha Cameau, stresses the importance of purchasing Haitian products because,
“It actually helps the economy. Haitianista creates entrepreneurs. I always tell people it is better to give a hand up then a hand down, because you lift them from their current situation and expose them to other alternatives that can help their communities." "I would like people to see Haiti full of business opportunities and not always in need of assistance.”
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